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Live in the Lab - Week in Review

Highlights from November 27th - December 1st Show

Harnessing Athletic Discipline for Success: Insights from Lisa Brooking


Starting the week, we explored the intersection of healthcare leadership and elite athletics with Lisa Brooking, a humble visionary whom I found exceptionally inspiring. Lisa’s journey from critical care nurse to CEO of Health Code Medical, intertwined with her feats as a marathon runner, offers invaluable lessons for every business leader, entrepreneur, and transitioning athlete.

Embracing Continuous Growth

Lisa’s story is a testament to the relentless pursuit of growth, both personally and professionally. From winning the Miami Half Marathon to leading innovative healthcare solutions, her journey embodies the BAPL value of continuous growth.

For our community, this translates into a reminder: never settle. Whether it’s pivoting your career or setting new personal goals, the key is to keep moving forward.

Juggling Discipline and Adaptability

As a marathon runner and healthcare leader, Lisa perfectly balances rigorous discipline with adaptability. This resonates deeply with many of us, especially retired athletes, who are familiar with structured environments.

The takeaway?

Use your discipline as a foundation, but remain adaptable so that you can navigate new challenges and opportunities in your post-athletic career with success.

Leading with Authenticity and Integrity

Lisa’s leadership style is rooted in authenticity and integrity. She leads Health Code Medical not just as a CEO, but as a person passionate about making a real difference. This approach is crucial for anyone stepping into a leadership role. Be it leading a team or starting a new venture, leading with your true self fosters trust and genuine connections.

Prioritizing Health as a Foundation for Success

A significant part of Lisa’s success is her emphasis on holistic well-being. She intertwines her athletic discipline with her professional life, demonstrating that taking care of your physical and mental health is vital for peak performance in business.

For us in the BAPL community, this is a reminder to prioritize our health, recognizing it as the bedrock of our professional and personal achievements.

Embracing Technology and Innovation

In her healthcare venture, Lisa harnesses cutting-edge technology to enhance patient care. Her approach to integrating tech and AI into healthcare mirrors our philosophy at BAPL—using technology as an empowering tool. As we navigate our careers or businesses, let’s be open to how technology can enhance our performance and offer innovative solutions.

The Power of Mentorship and Community

Lastly, Lisa’s journey highlights the power of mentorship and community. Her willingness to learn from others and give back, especially to aspiring athletes, is part of what makes her life feel more meaningful.

Practical Tips: How To Embrace Athletic Discipline

1. Set Structured Goals Like an Athlete:

  • Set clear, measurable goals in your business or professional life.

  • Break them down into smaller milestones and commit to working toward them every day.

  • For example, if you’re transitioning into a new career, define what success looks like in the first 3, 6, and 12 months, then create a game plan for achieving those markers.

2. Incorporate Physical Wellness into Daily Routines:

  • Schedule regular physical activity on your calendar, just like an important business meeting.

  • Whether it’s a morning run or a midday fitness break, make it non-negotiable.

  • This not only boosts your health but also enhances mental clarity and stress management.

3. Adopt a Learner’s Mindset:

  • Stay curious and open to learning, similar to how an athlete learns from coaches and feedback.

  • For business leaders, this could mean seeking mentorship, attending workshops, or embracing new industry trends.

  • For retired athletes, it could mean seeking out business leaders in the field you’d like to break into.

4. Use Tech Tools for Enhanced Performance:

  • Leverage technology for efficiency and innovation.

  • Explore tools that automate mundane tasks or provide advanced analytics for better decision-making, much like how athletes use tech for performance tracking.

5. Build a Supportive Network:

  • Create a network of mentors, peers, and fellow professionals.

  • Join industry groups, attend networking events, or participate in online forums to connect with like-minded people.

6. Combine Discipline and Flexibility for Better Outcomes:

  • While maintaining discipline is key, be flexible and adaptable to changes.

  • In business, this might mean pivoting strategies in response to market shifts or being open to unconventional solutions.

7. Prioritize Your Mental Health:

  • Engage in regular mental health practices, such as mindfulness or meditation.

  • Mental resilience is as crucial as physical strength in both sports and business.

8. Reflect and Adjust Regularly:

  • Regularly review your goals and progress, adjusting as needed.

  • This reflection is vital for continual growth and adaptation, much like how athletes fine-tune their training regimes for enhanced performance.

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Mastering the Art of Delegation with Ari Meisel


Ari Meisel is an “overwhelmologist” and a master of automation. His story can help anyone who wants more efficiency and focus in their lives.

The Overwhelmologist’s Journey

Ari’s journey took a turn when a personal crisis hit—a Crohn’s disease diagnosis. It forced him to reevaluate his work habits and boil down productivity to the essential question:

“What would you do if you could only work an hour a day?”

This radical shift in perspective led Ari to develop systems and strategies to combat the universal challenge of overwhelm. It helped him turn stress into structured control.

The Six Levels of Delegation

One of Ari’s golden nuggets is his ‘Six Levels of Delegation’. It’s an insightful framework designed to elevate your approach from merely asking for the executing tasks to effectively leading a team. This progressive model helps to delegate tasks more strategically and efficiently.

Here’s a breakdown of the six levels:

  1. Do What I Say: Basic task execution.

  2. Look Into This: Research and report back.

  3. Give Your Opinion: Inviting input.

  4. Make a Decision: Empowering others to choose.

  5. Decide Within Limits: Setting boundaries for autonomous decisions.

  6. Just Get It Done: Full trust and hands-off approach.

Mastering these levels allows leaders and professionals to delegate effectively, ensuring tasks are handled efficiently while fostering growth and development within their teams. Each level represents an evolution in the relationship between the delegator and the delegatee, marked by increasing trust and responsibility.

Overcoming Personal Challenges

Ari’s story of overcoming Crohn’s disease through bio-hacking and lifestyle changes is a testament to the resilience and adaptability inherent in all of us. His journey from ill health to completing an Ironman triathlon is a riveting story of mental toughness and the relentless pursuit of personal excellence.

Embracing Asynchronous Communication

Ari’s advocacy for asynchronous communication, primarily through tools like Voxer, underscores the importance of efficiency in our interactions. This approach helps get you beyond the ‘busyness’ mindset and drastically increases productivity.

Implementing AI for Efficiency

Ari’s integration of AI tools like ChatGPT in his workflow aligns perfectly with BAPL’s focus on leveraging technology for success. His use of these tools to streamline tasks, from social media management to contract rewriting, is something we all can learn from.

Practical Tips for More Doing Less and Getting More Done

1. Embrace a One-Hour Workday Mindset

  • Reflect on Efficiency: Challenge yourself to think, “What if I only had one hour a day to work?” This perspective encourages you to identify the most crucial tasks and streamline your workflow.

  • Prioritize Ruthlessly: Identify the tasks that are most important (or provide the most value) and focus on them. Delegate or eliminate the rest.

2. Master the Six Levels of Delegation

  • Start Small: Begin with basic tasks. Delegate simple, well-defined tasks and gradually increase the complexity as you gain trust in your team.

  • Encourage Decision Making: Empower your team members to make decisions within set boundaries. This not only boosts their confidence but also frees up your time.

  • Build Trust: As you move through the levels of delegation, place more trust in your team’s abilities. This develops a stronger, more autonomous team.

3. Overcome Personal Challenges with Resilience

  • Set Ambitious Goals: Follow Ari’s example and set a challenging personal goal, like running a marathon or learning a new skill. This can help build mental toughness and resilience.

  • Bio-hacking for Wellness: Experiment with different wellness practices, like meditation, diet changes, or exercise routines to find what works best for you.

4. Implement Asynchronous Communication

  • Use Tools Like Voxer: Adopt asynchronous communication tools to manage your conversations more efficiently, reducing the need for back-and-forth emails or meetings.

  • Set Clear Expectations: Communicate to your team how and when to use asynchronous communication, ensuring everyone is on the same page.

5. Leverage AI and Automation

  • Automate Repetitive Tasks: Use AI tools for tasks like scheduling, email sorting, or social media management. This frees up time for more strategic work.

  • Stay Informed: Check up on updates for the latest AI tools and technologies that can help streamline your business processes, and think of creative ways AI can help you in your personal life.

6. Structured Control Over Stress

  • Implement Systems: Develop efficient systems for your regular tasks to reduce decision fatigue and increase productivity.

  • Regular Check-ins: Set aside time weekly to review and adjust these systems to ensure they continue to meet your needs and align with your goals.

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How To Navigate Career Transitions with Steven Benedict


Steven Benedict has a remarkable life story marked by significant adversity, including abandonment, abuse, family deceptions, untimely deaths, and struggles with drugs and alcohol.

Despite these challenges, he has risen above them, using his experiences to achieve success on the track and beyond. His journey illustrates how the principles of athletics can be applied to overcome life’s hurdles, with lessons in focus, resilience, and determination.

Embracing the Identity Shift

Steven’s experience brings to light a significant challenge for transitioning athletes and business leaders alike: dealing with an identity shift.

Moving from a highly structured, goal-oriented environment to something unfamiliar is exhausting and stressful. Yet, Steven’s perspective shed light on the power of embracing change and exploring new facets of our identities.

His consideration of becoming a pilot once he’s done running exemplifies a crucial mind shift in self-perception. If you’re facing a major career transition, there’s a valuable lesson waiting for you in this conversation.

The Power of Structure and Accountability

In our conversation, Steven highlighted the importance of structure and accountability, not just in athletics but in all aspects of life. His disciplined approach to training, with meticulous focus and incremental goals, is a strategy we can all apply. Whether it’s in business, personal growth, or new ventures, breaking down objectives into manageable ‘blocks’ can lead to consistent progress and less overwhelm.

Health and Wellness as a Foundation

Steven’s commitment to his physical and mental health has been a cornerstone of his success. His attention to diet, sleep, and overall wellness is a reminder of how integral health is to performance in any field.

For us in the BAPL community, prioritizing our well-being is non-negotiable, as it directly affects our ability to achieve our Next.

Leveraging Past Experiences in New Ventures

What struck me most about Steven’s story is how he leverages his life experiences in everything he takes on. His skills in marketing and branding, honed through years of representing himself as a professional athlete, are now invaluable tools he can apply as he looks towards his Next.

Adaptability and being able to transfer skills are vital for anyone looking to change the trajectory of their professional life.

The Role of Community and Support

Steven’s journey underscores the importance of having a supportive community during times of change. His emphasis on seeking encouragement, mentorship, and advice resonates deeply with our belief in the power of networking and community support at BAPL.

Practical Tips for Navigating Career Transitions

  1. Embrace Change with a Growth Mindset: View changes as opportunities, not obstacles. Approach your next phase with curiosity and openness.

  2. Develop a Structured Approach to Goals: Break down your long-term objectives into smaller, achievable goals. This method helps maintain focus and reduces overwhelm.

  3. Prioritize Health and Wellness: Your physical and mental health are the bedrock of success. Incorporate wellness routines into your daily life, balancing exercise, nutrition, and rest.

  4. Transfer Skills to New Domains: Reflect on your experiences and identify skills that can adapt to new environments. Your past successes can be a blueprint for future ones.

  5. Seek Mentorship and Support: Build a network for guidance and encouragement. A supportive community can be a powerful resource during transitions.

  6. Cultivate Resilience and Persistence: Develop a resilient mindset. Embrace challenges as learning opportunities and maintain a long-term perspective.

  7. Document and Reflect on the Journey: Maintain a journal or blog to track your progress. This reflection can offer valuable insights and keep you focused on your goals.

  8. Make Time for Every Aspect of Life: Practice time management, set boundaries, and ensure you make time for personal interests and family while focusing on your career.

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The Truth about Entrepreneurship with Anthony Franco


Anthony Franco is a serial entrepreneur, Shark Tank winner, and founder of an exciting new brand called Startup Garage. If you’re an entrepreneur with an idea, I encourage you to check out the Startup Garage and to pitch your idea to Anthony and his team.

The Entrepreneurial Journey

Anthony didn’t sugarcoat the reality of entrepreneurship. His journey, characterized by high risks and intense challenges, serves as a mirror to what many of you, as business leaders and transitioning athletes, may encounter.

His frank admission about the entrepreneurial path was both humorous and sobering. He jokingly advised against pursuing entrepreneurship, but behind that tongue-in-cheek comment lies a profound truth about the resilience and grit needed to succeed.

Being an entrepreneur isn’t for the faint-hearted. It’s a path filled with uncertainties, constant learning, and the need to adapt quickly. He shared his experiences with raising capital, highlighting how challenging and exhausting the process can be. It’s a journey that tests your limits, pushes you out of your comfort zone, and often demands more than you might feel prepared to give.

This doesn’t mean that entrepreneurship is a path of only hardships.

Instead, Anthony’s story is a testament to the growth and fulfillment that comes from overcoming these challenges.

It’s about the thrill of turning an idea into reality, the satisfaction of building something from the ground up, and the personal development that happens along the way.

His advice, though presented with a hint of humor, is a reminder that entrepreneurship is a choice that requires careful consideration. It demands a commitment to face adversity head-on and to find motivation in the face of obstacles. For many of you, transitioning from a structured environment, whether in sports or a corporate setting, this path offers a unique opportunity to channel your discipline, focus, and competitive spirit into building something truly impactful.

Navigating AI and Tech

Anthony’s involvement with AI and technology offers a crucial lesson: staying ahead of the curve is key. As business athletes, it’s vital to adapt and leverage new technologies. Anthony’s thoughts on AI’s impact on our decision-making and infrastructure are particularly intriguing. It’s a reminder to be mindful of how technology shapes your professional landscape.

The Power of Authentic Communication

One of the most striking parts of our discussion centered on free speech and authenticity, something Anthony and I (and Elon Musk) advocate for. In your businesses and personal endeavors, cultivating an environment where diverse opinions are welcomed is crucial for growth and innovation.

Creating and Consuming with Purpose

Anthony highlighted the importance of understanding why we create or consume content. This perspective is vital for business leaders or aspiring entrepreneurs. Whether you’re developing a product, a service, or personal branding, the intent behind your actions should always align with your core values and goals.

Practical Tips You Can Implement

  1. Reflect on your entrepreneurial aspirations: Are you ready for triumphs and challenges it presents? Before starting your business, do your research so that you can manage your expectations for the road ahead.

  2. Stay informed and adaptable with technology: It’s not just about using AI, but understanding its implications for your business and life.

  3. Foster authentic communication: Encourage diverse opinions and ideas within your team or network.

  4. Create with intent: Whether it’s content, a product, or a service, always align it with your core values and goals.

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Finding Your Next in Transition: Insights from James Vick’s Journey


Wrapping up this week’s Live in the Lab, we dove into the remarkable journey of former UFC fighter, James Vick. His story is a narrative of breaking barriers and self-reinvention with grit and grace.

The Art of Strategic Risk-Taking

While transition is a common theme here in the Lab, James’s approach to risk sets him apart. He doesn’t just take risks—he has mastered the art of strategic risk-taking. It’s a delicate balance between intuition and analysis, something that every business leader and entrepreneur can relate to. His journey teaches us that smart risks can open doors to untapped opportunities, even if they initially seem daunting.

Realigning Passion with Purpose

James’s story is unique in how he realigned his passion for sports with a newfound purpose. It’s about finding the core of what drives you and channeling it into new ventures.

Whether it’s the competitive spirit, the love for teamwork, or the thrill of the challenge, it’s about repurposing these elements in a new context. This means looking within and rediscovering your passion in a way that aligns with your Next.

Embracing Vulnerability as Strength

Transition often involves exposing yourself to new challenges and uncertainties. James’s willingness to be vulnerable, to admit the struggles and embrace the learning curve, is a powerful lesson. It’s about seeing vulnerability not as a weakness, but as a strength and a gateway to authentic growth.

Practical Strategies for a Transformative Transition

  1. Identity Mapping: Take time to reflect on your core values, strengths, and interests. How can you redirect them to help you stand out in your new venture or career?

  2. Calculated Risk Assessment: When facing a risky decision, weigh the pros and cons, but also trust your instincts. Remember, some of the best opportunities come from stepping out of your comfort zone.

  3. Passion Rediscovery: Revisit the aspects of your past roles that excited you most. How can you integrate them into your Next?

  4. Seek Diverse Perspectives: Engage with mentors and peers from different fields. Their insights can offer fresh perspectives and alternative approaches to your transition.

From Lisa’s unwavering discipline to Ari’s masterful delegation, Steven’s transformative journey, Anthony’s candid entrepreneurial wisdom, and James’s strategic risk-taking, each story is a unique thread in the larger fabric of our pursuit of excellence as Business Athletes.

What resonates most is the universal truth that, regardless of our paths—be it in sports, business, or personal

the principles of discipline, resilience, adaptability, and continuous growth are our guiding stars. They remind us that success isn’t just about reaching a destination, but about the journey, the transformations we undergo, and the lives we touch along the way.

Let’s carry these insights forward.

Let’s challenge ourselves to apply the discipline of an athlete to our business strategies, the adaptability of a leader to our personal growth, and the authenticity of a mentor to our community interactions.

Until next time, remember that your greatest strength lies in your ability to learn, adapt, and grow as you strive to live a life marked by excellence, authenticity, and purposeful progress.

I’m Keith Bilous, and I’m your Chief Baplete here in the Business Athlete Performance Lab.

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Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous is a daily LIVE talk show for creators, entrepreneurs, business leaders, athletes and startup founders. We share interesting stories from interesting people to entertain, inspire, and inform you.
We like to dig into the moment behind the moment while digging even deeper into the next moment using curiosity as the driving principle of our conversation.
If you are looking for content and conversation designed to move you, inspire you and help you be accountable to your next in life. Live in the Lab with Keith Bilous is the place for you.