Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous
Why Sales & Distribution Matter: Unlocking Business Success Insights from Music Industry
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Why Sales & Distribution Matter: Unlocking Business Success Insights from Music Industry

Join Keith in the Business Athlete Performance Lab as he explores the crucial role of sales and distribution in business success.

Drawing parallels from the music industry, Keith underscores why focusing on sales and distribution can be a game-changer for any business. In this video, Keith engages in a captivating discussion with Brian about why many businesses lose focus on sales and get caught up in other aspects like operations, systems, and HR.

They emphasize that without sales, all other business aspects lose their significance. Keith and Brian explore how successful musicians like Jay Z, Drake, and Taylor Swift leveraged their distribution channels and built extensive reach to gain unmatched success.

They suggest that the same principles apply in business - it's not necessarily the best product that wins, but the best-marketed product. Highlighting the importance of customer interaction and understanding customer needs, Keith and Brian discuss how these factors can significantly impact business success.

They also touch upon the role of AI in business and how it's unlikely to replace the human elements that drive a business. Intrigued by how sales and distribution can transform the success of your business? Watch this video for these valuable insights and more.

Don't forget to subscribe and hit the bell icon for more enlightening content! Eager to supercharge your business success? Watch now!

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Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous is a daily LIVE talk show for creators, entrepreneurs, business leaders, athletes and startup founders. We share interesting stories from interesting people to entertain, inspire, and inform you.
We like to dig into the moment behind the moment while digging even deeper into the next moment using curiosity as the driving principle of our conversation.
If you are looking for content and conversation designed to move you, inspire you and help you be accountable to your next in life. Live in the Lab with Keith Bilous is the place for you.