Playback speed
Share post
Share post at current time

Meet Craig Thorn, The MC of Craft Beer

Crafting Brands with Beat | Craig Thorn | Episode #120

Hey Business Athlete Nation,

Today's "Live in the Lab" session with Craig Thorn wasn't just another episode; it was an odyssey through the intersections of music, marketing, and masterful beer-making. Craig, a maestro of the mashup between hip-hop culture and craft beer, shared insights that are as rich and complex as a well-brewed stout.

The Fusion of Flavors and Rhymes

Craig's journey from Melbourne's music scene to North America's craft beer revolution is a tale of passion pivoting. His ability to blend the gritty, raw essence of hip-hop with the nuanced art of beer-making underscores a powerful message: innovation knows no boundaries.

Crafting Connections in a Digital World

In a time when our feeds are flooded with forgettable content, Craig's approach to digital marketing is a beacon for brands seeking to stand out. His emphasis on genuine engagement over gimmicky tactics offers a refreshing perspective on building lasting connections in the digital realm.

The Pulse of Pop Culture

Through his BOS podcast and various ventures, Craig has his finger on the pulse of pop culture, offering a unique lens on the ever-evolving landscapes of music and marketing. His discussions on the integration of AI in creativity and the shifting dynamics of social media are crucial dialogues for anyone looking to stay relevant in their field.

Why This Matters to You

Whether you're an entrepreneur, a creator, or a connoisseur of fine beers and beats, there's a wealth of wisdom in Craig's journey. His ability to navigate and narrate the confluence of diverse worlds is not just inspiring—it's a roadmap for anyone eager to carve their own path with authenticity and flair.

A Call to Brew and Groove

So, as we wrap up this enlightening session, consider what unique blend you bring to your table. Are you merging worlds, like Craig, to create something distinctly yours? In the lab of life, it's the bold experiments that often yield the most extraordinary results.

Until next time, keep blending, keep brewing, and above all, keep beating to your own rhythm.

Rock on, Keith


Read null in the Substack app
Available for iOS and Android

Connect with Craig Thorn:

Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous is a daily LIVE talk show for creators, entrepreneurs, business leaders, athletes and startup founders. We share interesting stories from interesting people to entertain, inspire, and inform you.
We like to dig into the moment behind the moment while digging even deeper into the next moment using curiosity as the driving principle of our conversation.
If you are looking for content and conversation designed to move you, inspire you and help you be accountable to your next in life. Live in the Lab with Keith Bilous is the place for you.