In this insightful episode of Live in the Lab, host Keith Bilous engages in a lively conversation with Alan Langer, an award-winning author, sales trainer, and expert.
Alan shares his unique perspective on sales, emphasizing the importance of authenticity, empathy, and understanding the customer's needs. Alan discusses his journey from selling windows to becoming a thought leader, author, and speaker. He shares his belief that you don't need a closing technique if your main intention is to help the customer. He asserts that sales success is not about coercing the customer into buying, but about genuinely helping them solve their problems.
The conversation also explores the evolution of sales training, the significance of empathy in sales, and the importance of creating authentic connections with customers. Alan shares his approach to sales, arguing that sales is more about understanding human behavior and creating a connection than following a rigid system or strategy.
Further, Alan shares his insights on how to transition from a traditional sales role to becoming an 'internet guy', emphasizing the importance of finding a niche, delivering valuable content, and committing to daily action. Listen in for an enlightening conversation about the evolving world of sales, the power of authenticity, and the value of truly understanding and serving your customers.
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The Art of Sales and Authenticity: A Conversation with Alan Langer