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Meet the Consumer Packaged King

The Resilient Entrepreneur | Jared Kligerman | Episode #97

Hey there, Business Athlete Nation! Keith Bilous here, coming at you with a story that not only tugs at the heartstrings of every entrepreneur out there but also serves as a masterclass in resilience, adaptability, and the ever-evolving landscape of business. Today, we're diving deep into the entrepreneurial odyssey of Jared Kligerman, a name synonymous with unwavering determination and the relentless pursuit of knowledge.

The Ups and Downs of Entrepreneurial Life

Jared's journey is a vivid illustration of the entrepreneurial rollercoaster, marked by exhilarating highs and inevitable lows. Imagine for a moment, venturing into the competitive world of consumer-packaged goods (CPG) with a peanut butter company called Wander amidst the unpredictable chaos of global events. It's a tale not just of ambition but of a profound learning experience that many of us can relate to or learn from.

Why Resilience Matters

The narrative of Wander isn't just about peanut butter; it's a reflection on the essence of entrepreneurship itself. Jared, with a rich background in marketing and a heart firmly rooted in family values, embarked on this venture not just to satisfy a market need but to satiate a deeper craving for understanding the intricacies of CPG from the ground up. His journey underscores a truth many of us forget—success in business is as much about the path we forge as the obstacles we navigate.

Learning Over Earning

What stands out in Jared's story is his perspective on learning over earning. Closing the chapter on Wander wasn't a defeat; it was a pivot towards greater wisdom. Each setback was a lesson, each failure, a stepping stone. This mindset is what separates true entrepreneurs from the rest. It's not about the immediate wins but the long-term vision, the relentless pursuit of knowledge, and the ability to adapt and evolve.

Engagement as the New Currency

In our digitally saturated era, where every click counts and every view matters, Jared's journey reminds us of the power of genuine engagement. His approach to business isn't just about transactions; it's about building relationships, sparking conversations, and creating a community. In the world of business athletes, engagement is the new currency.

Looking Ahead: The Future of Entrepreneurship

Jared's story is a compelling reminder that the future of entrepreneurship lies in our capacity to learn, to adapt, and to remain resilient in the face of adversity. It encourages us to view our entrepreneurial ventures as not just businesses but as platforms for continuous personal and professional growth.

As we look to the future, let Jared's journey inspire us to embrace the uncertainties of entrepreneurship with open arms, to find value in every experience, and to always prioritize learning over earning. After all, in the grand scheme of things, it's the lessons we learn and the connections we make that define our success.

I invite you, Business Athlete Nation, to reflect on your own entrepreneurial journeys. Share your stories of resilience, adaptation, and learning in the comments below. Let's foster a community that celebrates not just our successes but our failures and lessons along the way. Together, we can navigate the tumultuous waters of entrepreneurship and emerge stronger, wiser, and more connected.

Stay resilient, stay engaged, and keep pushing forward. The path may be unpredictable, but the journey is where the true value lies.

Till next time,

Keith Bilous


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Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous is a daily LIVE talk show for creators, entrepreneurs, business leaders, athletes and startup founders. We share interesting stories from interesting people to entertain, inspire, and inform you.
We like to dig into the moment behind the moment while digging even deeper into the next moment using curiosity as the driving principle of our conversation.
If you are looking for content and conversation designed to move you, inspire you and help you be accountable to your next in life. Live in the Lab with Keith Bilous is the place for you.