When Magic and Business Collide

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Live in the Lab Encore #15 | Jonathan Pritchard

When Magic and Business Collide.

Keith Bilous

Dec 06, 2023

∙ Paid

When Jonathan Pritchard was five, he discovered magic. Every time someone asked him what he wanted to be when he grew up, he’d confidently say, “a magician!”

He was the weird kid who hung out in the library every day to read books about art and magic. His parents thought it was a phase.

But the phase never passed.

As he grew, so did his passion for magic.

H…

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