Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous
Booze Vacation: Rethinking Alcohol for Healthier Aging
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Booze Vacation: Rethinking Alcohol for Healthier Aging

Keith sits down with Clifford, founder of Booze Vacation, for a candid chat about our complicated relationship with alcohol. As men get older, regular drinking can start negatively impacting health, fitness goals, sleep quality, testosterone levels, and more.

But social pressures and associations between alcohol and fun/relaxation make it tough to change ingrained habits. Clifford shares his own journey to launching Booze Vacation as a passion project during COVID, when taking a break transformed his health at age 40+. He wanted to create a judgment-free space to address this common issue among his peers.

They discuss:

  • The pros and cons to drinking culture, and why moderation gets harder with age

  • Pushing past fears of missing out on bonding opportunities if you don't drink

  • Embracing your "preacher" voice to influence friends in a positive way

  • Getting comfortable being the odd man out who swims against the tide

  • Marketing a "vice" positively with aspirational messaging

  • The importance of authenticity in connecting with your audience

  • Keeping active to "kick ass" well into your 80s

  • Clifford offers an empathetic take on a tricky topic. He aims to provide realistic solutions, not shame people for enjoying alcohol. As Keith notes, movements need the right leader

  • Clifford's raw honesty makes him perfectly suited to spearhead this conversation.

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Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous is a daily LIVE talk show for creators, entrepreneurs, business leaders, athletes and startup founders. We share interesting stories from interesting people to entertain, inspire, and inform you.
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