First Impressions Aren’t Just Important.
They’re Everything
You don’t get a second shot at the first 60 seconds.
Especially not in live conversation.
Whether it’s a podcast, livestream, or morning show, the first minute decides if your audience leans in—or clicks out. In a world where attention is earned, not given, your opening is either a magnet or a warning sign.
That’s something we learned firsthand from building Mornings in the Lab with Keith and Friends, a daily live show that’s been running for over a year straight. Every weekday at 8:00 AM EST, we go live with no scripts and no safety nets.
And every day, we test and refine what makes a hook work.
This post breaks down what we’ve learned after hundreds of live shows, and how you can apply it to master the first 60 seconds of any real-time conversation.
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