Most men sleepwalk through life, blaming everything but themselves for why they’re stuck. Last week, we got brutally honest in the Lab.
Your problems? They’re probably on you.
Motivation won’t save you. Discipline will.
Gratitude isn’t soft—it’s the fastest way to crush entitlement.
If you’re ready to quit making excuses and start making moves, keep reading.
3 Hard Truths to Face If You Want Change
Alright gentlemen, it’s time to get real.
(This poll is just for fun. All answers are anonymous.)
Monday’s show dropped some serious truth bombs about understanding yourself before you try to connect with others.
1. Ask Yourself the Hard Questions
We’re talking real self-reflection, not the fluffy “I need more me-time” stuff.
When was the last time you took a hard look at the patterns driving your behavior?
What keeps tripping you up?
What do you keep blaming on everyone else?
Spoiler: Whatever it is, it’s probably on you.
If you can’t understand your own values and drivers, you’re just spinning your wheels.
2. Build Habits That Last Longer Than 75 Days
Keith’s not here to knock your 75 Hard challenge—okay, maybe a little.
The point? Don’t slap an end date on your progress.
Sustainable change doesn’t come from quick fixes.
It comes from showing up every damn day.
Want to get ripped? Show up.
Want to build your business? Show up.
Want to improve your relationships? Show the hell up.
3. Discipline > Motivation
Motivation is fleeting.
Discipline?
That’s where the magic happens.
And guess what?
That discipline can start with something as simple as setting an alarm—for bedtime.
Yeah, you heard that right.
Want to crush the mornings? It starts with getting ass to bed on time.
Hot Monday Takes from the Lab
Jon Anderson: Sometimes, you gotta run off and take a dump mid-show. Routine is routine, right?
Keith Bilous: “I’m the Snoop Dogg of business.” Because cannabis doesn’t slow him down—it sparks ideas. (Not for everyone, but hey, know yourself.)
Joe Fontana: Got banned from LinkedIn for calling out creeps. Lesson? Don’t engage when you’ve had a glass of wine. Or just put the damn phone away after your first sip.
Fitness Myths Keeping You Weak: Forget the cold plunges and zone two training fads—if you can’t keep it up for 10 years, it’s a gimmick. Real discipline is boring.
Self-awareness isn’t just a buzzword.
It’s your ticket to real connections, better health, and bigger wins in life and business.
Stop looking for quick fixes.
Start looking in the mirror.
3 Lessons About Accountability and Showing Up
Showing up isn’t just about clocking in—it’s about proving to yourself that you matter.—it was about proving to yourself that you matter. When you make a promise to be accountable, you're building a stronger, more resilient version of yourself.
1. Accountability Is Self-Love in Action
Accountability isn’t a punishment.
It’s proof that you value yourself. Period.
Private goals are easy to quit. Public accountability? That’s where the magic happens.
Every time you keep a promise to yourself, you build confidence and self-respect.
Jeffrey Johnston shared a raw, powerful story that hammered this point home.
After losing his son to addiction, he made a public commitment to advocate for change and help others break free from destructive cycles.
Accountability can save lives.
When you show up for yourself, you show up for the people who need you most.
2. Show Up, No Matter What
After 100 morning shows, the lesson is obvious:
Success comes from consistency.
Stop negotiating with yourself. Your future self deserves better.
Brotherhood matters. Lean on your community when the going gets tough.
3. Setbacks Are Setups for Growth
Life throws punches.
The key is to reframe your challenges.
Ask: “What’s this teaching me?” instead of “Why me?”
Accountability partners make the difference between quitting and pushing through.
Hot Tuesday Takes from the Lab
The Science Bomb: Scientists say the average penis size has increased by 24% in 30 years. Not all growth is good—it might be linked to chemical exposure and declining sperm counts.
Kitchen Panic: A study claimed toxic chemicals in black plastic utensils were dangerous… until they fixed their math. The actual risk? 12x lower than reported.
Brotherhood Check: Accountability is easier when you’re not doing it alone. Find your circle and lean in.
Accountability is self-love in action.
Prove to yourself that you’re worth showing up for.
Set your alarm.
Keep your promises.
Repeat.
Catch the full show from Tuesday here.
How To Stop Worrying About What Others Think
This one’s for the overthinkers.
(This poll is just for fun. All answers are anonymous.)
Wednesday’s show was a wake-up call to stop living for other people’s opinions and start living for yourself. Let’s dig in.
Your Self-Worth Isn’t a Democracy
Stop outsourcing your self-worth to the opinions of strangers.
Most of the people judging you? They don’t pay your bills.
Private judgments hold you back more than public ones.
If they’re talking behind your back, that just means you’re ahead.
Block Button = Self-Care
Flynn didn’t hold back.
Her strategy to avoid noise? Use the block button liberally.
Someone calling you out with slurs or hate? Hit block without a second thought.
It’s your space. Protect your peace.
But don’t shy away from respectful disagreement—that’s where growth happens.
Stop Letting Others Define Your Success
People often quit right before they’re about to succeed because they’re afraid of judgment.
When you’re about to break through, people will criticize you the most. That’s your sign to keep going.
Success isn’t sexy—it’s often found in the boring, repetitive grind.
Resilience comes from sticking it out, especially when the judgment feels loudest.
The Power of Personal Accountability Tools
Keith shared his 365-day accountability photo journey—taking a picture every day to hold himself accountable.
Find your own accountability tool. It could be posting progress online, partnering with a friend, or simply documenting your actions.
The more you hold yourself accountable, the less you’ll care about external validation.
Hot Wednesday Takes from the Lab
Birthdays Are Overrated: The crew agreed—if you need a big birthday bash to feel special, you’re probably missing something in your daily life.
Content Moderation Chaos: Meta announced it would stop moderating content on Instagram. The lab debated freedom of speech vs. protecting vulnerable communities.
Stop Worrying, Start Living: Stop worrying about what others think and focus on living a life of no regrets. Control what you can, and let the rest go.
Confidence doesn’t come from likes or validation.
It comes from showing up consistently and keeping promises to yourself.
Build self-respect through small wins.
Stop chasing external approval. Start owning your journey.
Stop letting other people’s opinions live rent-free in your head.
The only opinion that matters? Yours. Show up. Repeat. Live a life of no regrets.
How to Rebuild When Life Hits Hard
Think you can't come back from rock bottom?
Think again.
Thursday's show was a raw reminder that hitting the ground isn't the end—it's the starting line for a stronger comeback.
Here's how to pivot, rebuild, and prove that resilience always wins.
The Power of the Reset Button
Guest Mike Smart shared his story of losing everything and starting over.
From making $50,000 a month to pumping gas at a small-town station.
Humility is doing what you need to do to keep going, not what your ego wants.
Reset doesn’t mean failure—it means rethinking your next move.
Don’t Compare Your Messy Middle to Someone’s Highlight Reel
Comparison isn’t the problem. How you compare is.
Stop comparing your struggles to someone’s polished success.
Take notes from people you admire. Don’t sit in envy.
The only real comparison? Are you better than you were yesterday?
Consistency Over Intensity
Marty’s fitness tip was a life lesson: stop burning out with intensity.
The key to success is showing up, even on the days you don’t feel like it.
Small, consistent steps win the long game.
Discipline beats motivation every time.
Hot Thursday Takes from the Lab
Crypto Confessions: Mike Smart revealed how he lost $300K in a single trade—and what it taught him about betting on himself and pivoting smartly.
Pumping Gas to Feed Your Family: The team had a raw discussion on doing whatever it takes to provide, without shame. Pumping gas? DoorDash? Whatever it takes to keep your family afloat.
AI Therapy Debate: Keith floated the idea of using AI for therapy. Jon wasn’t convinced, sparking a heated discussion about honesty, human connection, and the future of mental health.
Life will knock you down.
The reset button isn’t failure—it’s your chance to rebuild.
Do the hard stuff.
Stay consistent.
And stop comparing yourself to the highlight reels. Show up, and keep going.
Drop the Ego. Gratitude is Your Secret Weapon
Friday’s show ripped apart the myth that life owes you something and proved that gratitude is the hardest-hitting tool to crush entitlement, fuel resilience, and keep burnout at bay.
(This poll is just for fun. All answers are anonymous.)
Gratitude Crushes Entitlement
You can’t be entitled and grateful at the same time. Pick one.
Entitlement shows up when you think life owes you more.
Gratitude flips the script. It forces you to own what you’ve earned—and use it as fuel for what’s next.
When you ditch entitlement, you stop feeling stuck and start taking control.
Gratitude Fuels Resilience
Gratitude isn’t about pretending everything’s perfect.
It’s about recognizing progress—even when things suck.
Feeling stuck? Write down three things you’re grateful for right now.
The key? Focus on what you already have—not future goals.
Gratitude helps you shift from “I’m not there yet” to “Look how far I’ve come.”
Skip Gratitude, Get Burnout
When you grind without gratitude, you burn out fast.
The crew laid it out: grinding with entitlement leads to resentment.
Flip the script: gratitude isn’t settling—it’s appreciating your wins.
When you recognize progress, you’re more likely to keep showing up.
It’s simple: progress + gratitude = more resilience.
Hot Friday Takes from the Lab
Weaponized AI
The crew watched a jaw-dropping video of someone hooking up ChatGPT to a machine gun.
The takeaway?
AI in the wrong hands is terrifying.
The conversation turned to the dangers of autonomous decision-making in machines—and how close we are to living out dystopian sci-fi movies.
Ultra-Processed Foods
Are all ultra-processed foods bad for you?
The crew debated it, with in-house nutritionist Jorie Janzen sharing that some processed foods (like canned beans or fortified cereals) aren’t the devil they’ve been made out to be.
It’s about balance and making informed choices—because not all processed foods are created equal.
Life Expectancy and Relationships
The team had a lighthearted chat about how prioritizing connection and intimacy can boost longevity.
Gratitude is a weapon against mediocrity.
Start practicing it, and you’ll stop waiting for life to hand you something.
You’ve already got what you need to win.
Now, step up and prove it.
Most guys will read this newsletter and do nothing. They’ll keep blaming their circumstances, waiting for the perfect time to act.
Not you.
If you’ve made it this far, you’ve got what it takes to show up and do the work.
So, what’s it gonna be?
Same excuses—or a different outcome?
See you next week. If you’re the kind of man who demands better.
Share this post