Most creators never start because they think they need to be an expert first.
Big mistake.
The best creators aren’t the ones with perfect resumes.
They’re the ones willing to learn in public.
And if you need proof, look at .
Recently on Mornings in the Lab, we put the Creator Spotlight on Mark—because this guy embodies what it means to build in public.
Mark runs the , a must-read Substack for anyone who wants to:
Write better
Grow faster
Monetize their knowledge
He’s spent over a decade creating online—writing, publishing, building audiences, and selling digital products.
But here’s what makes him different:
He doesn’t just talk about it—he does it.
And he shares the exact lessons that help other creators do the same.
If you’re waiting for permission to start, this is it.
You don’t need more credentials.
You don’t need to be the “best.”
You just need to start sharing what you know.
That’s how Mark did it.
That’s how every great creator does it.
And that’s how you can do it too.
Go check out The Creator’s Playbook by Mark Willis.
Mark, we see you. We appreciate you. Keep leading the way.
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