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What if we Dug into the Magical World of the Underknown with Steve Hulford?

You Can’t Build Alone

Discovering the Underknown with Steve Halford: Innovation, Environment, and Digital Media

In this engaging episode, the hosts welcome Steve Halford, the brilliant mind behind the Undernone science video channel, boasting millions of followers and a wide array of educational content.

They discuss Halford's journey from a passion for environmentalism and water system analysis in Toronto to creating viral educational content.

Halford shares insights on the business of digital media, the importance of data analysis for content creators, and the future directions for Undernone.

The episode also touches on the impact of climate change on water systems, the creative process behind selecting and producing new content, and the potential of the gig economy to fuel the digital content industry.

  • 00:00 Welcome to the Morning Show: Introductions and Casual Banter

  • 01:24 Introducing Super Creator Steve Alford: A Sneak Peek

  • 02:19 Daily Check-ins and Personal Updates

  • 02:54 The Importance of Branded Merchandise

  • 03:15 Fitness and Family Updates: A Casual Conversation

  • 06:11 Discussing Sports, Losing, and Building Character

  • 08:41 The Chocolate Dilemma: A Light-hearted Debate

  • 10:07 Steve Holford Joins the Show: An Entrepreneur's Journey

  • 13:28 Exploring the Impact of Teamwork and Interdependence

  • 17:46 Spotlight on Steve Holford: Building a Digital Media Empire

  • 21:53 Innovating Lake Monitoring: A Community Project

  • 22:56 The Quest for Water Quality Data

  • 24:26 Addressing Water Quality and Infrastructure Challenges

  • 27:12 From Environmental Concerns to Global Community Engagement

  • 30:10 Introducing the Underknown: A New Media Venture

  • 38:11 Exploring the Creative Process Behind 'What If'

  • 47:15 The Future of Underknown and Advice for Aspiring Creators

  • 50:57 Celebrating Success and Looking Ahead

Controversial opinion: Independence is overrated.

We all want to be self-sufficient.

To prove we’re the best and we can do it all.

And so we build walls around us to prove we’re strong.

To prove we don’t need others to succeed in life and business.

But life is interdependent. Humans need humans. Period.

The biggest success stories?

They’re always a team effort.

Dig into any great achievement.

You’ll find supporters, mentors, and collaborators.

The most successful humans embrace interdependence as a strength.

Because 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗮 𝘀𝗵𝗮𝗿𝗲𝗱 𝘃𝗶𝘀𝗶𝗼𝗻.

I sold my bootstrapped business for $50M.

Yes, it was my vision. Yes, I set the pace.

But I would have never succeeded without my team.

Because no one does it alone. No one can do it alone.

𝗣𝗦: If you got stranded on an island, who are the three people you’d want with you? Tag ‘em in the comments.

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Steve Hulford

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2 Dads in a Lab Trying to Be 2% Better

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Live in the Lab with Keith Bilous
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