We see the headlines. We read the stats.
Boys falling behind in education… Men struggling with mental health and identity… Isolation tearing them apart from the inside out…
And everyone’s got their theories.
Blame politics.
Blame feminism.
Blame social media.
Blame toxic masculinity.
It’s the same arguments, circling the same shallow conclusions. And while the world debates the symptoms, the real problems go unaddressed.
Because the truth is, the systems built to support boys and men are outdated and failing. And people are too busy pointing fingers to actually fix anything.
But not everyone’s playing that game.
Some people are actually doing the work. People willing to cut through the noise and address the root problems with clarity and courage.
One of those people? .
You might know him as the Founding President of the American Institute for Boys and Men. Or as the author of Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What To Do About It.
But what matters most is the conversation he’s leading.
Richard isn’t about throwing blame or pandering to easy answers. His work focuses on breaking down complex issues and turning them into clear, practical insights.
He’s exposing the systems that are failing boys and men. And he’s doing it in a way that prioritizes solutions, not just complaints.
At the Business Athlete Performance Lab, we support Richard’s mission because he’s not just making noise—he’s making sense. He’s putting real issues on the table and showing a way forward.
He’s proving that real progress requires honest conversations, practical solutions, and a willingness to challenge the status quo.
Because this isn’t just about saving boys and men from struggle. It’s about helping them thrive. It’s about building a world where they’re not left behind, but fully empowered to own their future.
If you care about the future of boys, men, and the society we’re all building, you need to be paying attention to Richard V Reeves.
Follow him. Read his newsletter. Engage with the conversation he’s leading. Because if we want real change, we can’t just keep talking about the problems. We’ve got to start supporting the people who are actually doing the work.
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