In a world where influencers push daily hauls and fast fashion reigns, Michael has spent 17 years doing the opposite—teaching men to invest in things that last, understand why they're made, and appreciate the hands that made them.
As the founder of A Continuous Lean, Michael pioneered men's style blogging before "content creator" was even a job title. But unlike others who chased scale at any cost, he kept his focus narrow: quality, craftsmanship, and the stories behind the things we wear.
His philosophy is refreshingly simple:
Buy less, but buy better. And don't be annoying about it.
Through his newsletter, he explores everything from century-old bootmakers to modern golf gear, always with the same lens—will this matter in 10 years?
In an era of AI-generated everything, Williams remains stubbornly human.
He writes when he has something worth saying. He gives free subscriptions to those who need them. He believes in relationships over algorithms.
Follow Michael Williams if you're tired of disposable culture and ready to invest in things and ideas that endure.
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