Playback speed
Share post
Share post at current time

The End is The Beginning

Owning Your Voice with Natasha Walstra

Enhancing Your Business with LinkedIn & The Art of Social Selling In this episode of the Business Athlete Morning Show, hosts Keith and Nicole discuss the importance of relationship-building and personalized approaches in modern sales techniques, particularly focusing on LinkedIn.

They emphasize the platform's role in generating business opportunities without resorting to traditional cold calling methods.

Special guest Natasha Wallstra, an expert in leveraging LinkedIn for business growth, shares her journey from corporate to consultancy, highlighting the value of owning one's voice and the power of social selling.

The episode also celebrates Creator Spotlight nominee Lucy Lachaud for her positive impact on LinkedIn and concludes with discussions on goal setting and personal brand importance in 2024.

  • 00:00 Welcome and Morning Musings

  • 02:18 Nicole's Arrival and Morning Walk Reflections

  • 04:34 Coffee Talk: The Benefits and Studies

  • 14:23 Leadership and Relationships in Business

  • 23:12 LinkedIn's New Revenue Streams and Business Growth

  • 28:24 The Early Morning Hustle: Natasha's Story

  • 29:14 Building Community and Connections

  • 29:41 The Power of Podcasting and Social Selling

  • 32:09 Natasha's Journey from Corporate to Consulting

  • 33:05 Mastering LinkedIn for Business Growth

  • 40:19 Creator Spotlight: Celebrating Lucy Lachaud

  • 44:12 Strategic Thinking: Starting with the End in Mind

  • 48:15 The Future of LinkedIn and Business Development

  • 52:04 Wrapping Up and Looking Ahead

Real leadership? It’s love and kindness in action.

Real leaders lead with their hearts.

It’s not just about making decisions or giving directions.

It’s about fostering an environment where empathy and kindness aren’t just encouraged, but expected.

If you’re a leader, your real job is helping your team develop to their full potential and creating a space where everyone feels valued and empowered.

If you get that right, business will boom.

Support is stronger than command.

𝗘𝗺𝗽𝗮𝘁𝗵𝘆 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Every time.

𝗣𝗦: What does true leadership mean to you? Lemme know in the comments.

Leave a comment

Natasha Walstra

Leave a comment

Lucie Lachaux

Leave a comment


Leave a comment

Read null in the Substack app
Available for iOS and Android

Thank you for reading Live in the Lab with Keith Bilous. This post is public, so feel free to share it.