Enhancing Your Business with LinkedIn & The Art of Social Selling In this episode of the Business Athlete Morning Show, hosts Keith and Nicole discuss the importance of relationship-building and personalized approaches in modern sales techniques, particularly focusing on LinkedIn.
They emphasize the platform's role in generating business opportunities without resorting to traditional cold calling methods.
Special guest Natasha Wallstra, an expert in leveraging LinkedIn for business growth, shares her journey from corporate to consultancy, highlighting the value of owning one's voice and the power of social selling.
The episode also celebrates Creator Spotlight nominee Lucy Lachaud for her positive impact on LinkedIn and concludes with discussions on goal setting and personal brand importance in 2024.
00:00 Welcome and Morning Musings
02:18 Nicole's Arrival and Morning Walk Reflections
04:34 Coffee Talk: The Benefits and Studies
14:23 Leadership and Relationships in Business
23:12 LinkedIn's New Revenue Streams and Business Growth
28:24 The Early Morning Hustle: Natasha's Story
29:14 Building Community and Connections
29:41 The Power of Podcasting and Social Selling
32:09 Natasha's Journey from Corporate to Consulting
33:05 Mastering LinkedIn for Business Growth
40:19 Creator Spotlight: Celebrating Lucy Lachaud
44:12 Strategic Thinking: Starting with the End in Mind
48:15 The Future of LinkedIn and Business Development
52:04 Wrapping Up and Looking Ahead
Real leadership? It’s love and kindness in action.
Real leaders lead with their hearts.
It’s not just about making decisions or giving directions.
It’s about fostering an environment where empathy and kindness aren’t just encouraged, but expected.
If you’re a leader, your real job is helping your team develop to their full potential and creating a space where everyone feels valued and empowered.
If you get that right, business will boom.
Support is stronger than command.
𝗘𝗺𝗽𝗮𝘁𝗵𝘆 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.
Every time.
𝗣𝗦: What does true leadership mean to you? Lemme know in the comments.
DANIEL LABY
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