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Jeffing can help you perform Better

Plus Peaches make you Happy & The Storyteller Jesse Marseiile Joins the show

Inspiring Conversations with the Peach Lady and a Storytelling Innovator In this episode of 'Keith and Nicole Mornings in the Lab', hosts Keith and Nicole chat with two fascinating guests.

First, they invite Shannon Houchin, known as 'the peach lady', who shares her extraordinary journey from starting with a single peach stand to managing a thousand stands, emphasizing the joy and happiness her business brings.

Next, Jesse Marseille joins the conversation, detailing his transition from tech sales to pursuing his passion for storytelling through his podcast, 'Storytelling at Scale'. Both guests highlight the importance of connection, authenticity, and pursuing what genuinely matters to them, inspiring listeners to take steps towards their own aspirations.

  • 00:00 Kickoff: Introducing Today's Exciting Lineup

  • 02:11 Spotlight on Shannon Houchin: The Peach Lady's Success Story

  • 04:46 The Power of Happiness in Business: Shannon's Peachy Insights

  • 07:12 Expanding the Peach Empire: Business Strategies and Seasonal Preparations

  • 09:43 Hyper-Local Marketing Magic: Building Community and Trust

  • 16:16 Wrapping Up with Shannon: Lessons in Happiness and Progress

  • 20:14 Next Up: Creator Spotlight and More Show Segments

  • 27:38 Decoding Jeffing: A Unique Running Technique

  • 27:55 The Origins and Benefits of Jeffing

  • 29:19 Comparing Jeffing with Fartlek Training

  • 31:46 Introducing Jesse Marseille: A Creator's Journey

  • 33:05 The Transition from Sales to Storytelling

  • 42:32 Embracing the Podcasting World

  • 46:10 Lessons Learned from Podcasting

  • 53:10 Wrapping Up and Looking Forward

Challenges donโ€™t knock.

They barge in, uninvited.

But when they do, we all have a choice.

๐—ข๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€?

โ†’ Thatโ€™s what shapes us.

โ†’ Perseverance isnโ€™t a choice.

๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฑ๐—ฎ๐˜† ๐—ต๐—ฎ๐˜€:

โ†’ Its own set of fights.

โ†’ Small wins lead to big victories.


โ†’ Itโ€™s a gradual climb.

โ†’ Not a sudden leap.

โ†’ But inevitable when you believe in yourself and show up every day.

Itโ€™s about standing up again and again.

And againโ€”after every fall.

Hereโ€™s how you make sure youโ€™re always ready to rise:


Every fall has a lesson, so always ask yourself what you can learn.

๐—”๐—ฑ๐—ท๐˜‚๐˜€๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†.

Make the changes that will help you do better.

๐—ง๐—ฟ๐˜† ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ป.

Iterate, iterate, iterate, apply. Repeat until your strategy works. And never lose sight of your goal or why youโ€™re after it.

Whatever you do โ€ฆ


Every. Single. Time.

Because you can. You have what it takes.

๐—ฃ.๐—ฆ: Imagine if your biggest challenge today became the story you tell tomorrow about how you overcame it. What will that story be? Drop a hint in the comments!


Get more from Keith Bilous in the Substack app
Available for iOS and Android

Connect with Shannon Houchin:
โ†’ Website
โ†’ LinkedIn
โ†’ Facebook
โ†’ TikTok
โ†’ Instagram

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