Some people write to share their thoughts.
Others write to make things happen.
is firmly in the second camp.Back in 2016, he wrote about mental health.
Not for attention. Just to say something real.
That post turned into a movement. And that movement became Sanctus—a company that helped reshape how mental health is handled in UK workplaces.
Then he pivoted.
Regional development. Local entrepreneurship.
The result? 100 businesses launched. A global community built.
Now, he’s writing about something even deeper:
Men. Masculinity. Grief. Baby loss.
There’s no viral formula. No content calendar. Just honest writing that makes people stop and feel something.
Where’s it all going? Even he doesn’t know.
But if history’s any clue, it’s going somewhere meaningful.
James doesn’t write to impress. He writes to move—himself, his readers, and the world around him. If you’ve felt stuck lately, if you’ve been craving something real, follow James Routledge on Substack.
Because when he writes, it doesn’t just sit on the page.
It moves.
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