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Hard Truths, Hilarious Fails, and the Power of Showing Up: What Really Went Down in the Lab This Week

Another Week in the Lab: September 23 - 27, 2024

Welcome to the weekly recap, Nation.

We debated gym culture, shared stories that will have you shaking your head, and dove into real-life strategies for success. From gym mishaps to deep discussions on adapting and thriving, we’ve got everything you need to stay entertained and inspired while chasing your biggest, most audacious goals.

Let’s talk about what went down in the Lab this week.

HIGHLIGHTS FROM THE MORNING LOOP

The week kicked off with some serious selfie reflection. Keith posed the big question on Monday: “Are we spending too much time snapping gym pics and not enough time actually working out?” The conversation spiraled into whether the gym had become a fitness center or a social club.

Kristina, fresh off a kettlebell workout that had her feeling every muscle, laughed her way through the pain, while the crew celebrated Marty’s successful weekend selling his Less Brunches, More Crunches merch at his pop-up.

Of course, Jon had to share his “shrieking like a baby” nerve-pinch story.

Seriously, picture a giant guy bending over in a gas station bathroom line, scaring everyone away with a random yelp.

You can’t make this stuff up.

On Tuesday, Keith teased a future without remote work by 2027.

Jon’s response? “That’s cool... for people who actually went to an office in the first place!” Marty chimed in and agreed that no one’s dragging him or Jon to an office. Ever.

Adapt or die, right?

Wednesday started off with Keith attempting a bagpipe-fueled dance to get everyone’s morning going.

Once everyone was done questioning his Scottish heritage, some seriously good banter continued with endurance athlete Rich Ingram, who shared why business and endurance sports are two sides of the same coin. Jon chimed in with his story about chewing whole eggs, shells and all, while Marty gagged in the background.

The topic might’ve been about endurance, but Marty’s endurance for Jon’s eating habits hit an all-time low.

Thursday's show brought all the "what kind of life are you writing?" vibes with Seth Kuhn as the guest.

But first…

Let's talk about Jon, who almost missed the entire second half of the show after Keith dropped a "big announcement" teaser. Apparently, the suspense was too much, and Jon was ready to make a run for the bathroom for a number 2. (But he held out.)

Then there was Friday... and Jon’s infamous naked workout story.

Apparently, the big guy was in the middle of some pull-ups when the bar broke, sending him crashing to the floor—completely butt naked. His wife, Terry, found him mid-crisis, lying flat on his back with the pull-up bar across his chest.

The crew also celebrated almost 1,000 people tuning in for the show the previous day. We’re growing by the day, and it’s all thanks to YOU—the people who choose to spend their mornings with us.


ACCOUNTABILITY CHECK-IN OF THE WEEK

Life isn't fair. But it's not an excuse to sit on the sidelines.

👉 Follow the Chief Baplete, Keith Bilous, on Substack or LinkedIn for daily accountability check-ins.


THE DEEP STUFF: KEY TOPICS OF THE WEEK

The Rise of Gym Selfies: A Deep Dive into Social Media's Influence on Fitness Culture

With 43% of gym-goers feeling pressured to post their workouts online, Marty and Jon debated whether the gym has become a performance venue instead of a place for self-improvement. But here's the twist: 70% of people say social media has inspired them to hit the gym.

Is this the new reality, or are we losing sight of why we train in the first place?

👉 Check out the full show here.

Mastering Adaptability: How to Use It for Success and Personal Growth

40% of businesses fail because they don’t adapt to market changes. Special guest Adam House shared insights on why entrepreneurs often fall in love with their initial vision, refusing to pivot.

But as Adam pointed out, the key to survival is knowing when to stick with the plan and when to evolve. Jon, a master of adapting throughout his strongman and wrestling careers, added that small pivots can make all the difference in staying on track.

Marty shared how he had to adapt during the pandemic by creating his own workouts and finding new ways to train clients when gyms were closed. His takeaway? “We have control over our reality. You can either sit back and complain or figure out how to make it work.”

If you’re not adjusting to the winds of change, you’re setting yourself up to fail.

👉 Catch the full show here.

Habits Of Highly Effective Endurance Athletes

From relentless goal-setting to mastering recovery, Mornings in the Lab co-host, Rich Ingram, emphasized that success requires consistency and a strong support system.

Jon reminded us that life is the ultimate endurance sport, and that rest isn’t a weakness—it’s essential. Whether in business or athletics, learning to push through discomfort and prioritize recovery is what separates the pros from the amateurs.

👉 Here’s the full show.

Rewriting Your Life Story: Creating the Future You Want

Seth Kuhn joined the crew to share his story of juggling a day job, raising two young kids, and still finding time to pursue his passion—learning to code.

Keith dropped a staggering stat: 74% of people feel stuck in a “good enough” job but are too scared to make a change. Seth offered a blueprint for escaping that trap: carve out time every day, even if it’s just an hour, to work on your dreams.

Jon summed it up best: “Stop watching Dancing with the Stars and invest your time in something that will bring real value to your life.”

👉 Watch the full show.

The System That Changed My Life: Lessons on Success from Top Entrepreneurs

Dr. Monica Rysavy joined the crew to break down a big topic: burnout.

With 72% of entrepreneurs struggling with mental health, she stressed the importance of having systems to manage time, energy, and focus. Systems aren’t just for business—they help protect mental wellness too.

Marty shared that without systems, “you’re always chasing your tail, and burnout becomes inevitable.”

The team agreed that while hustle culture glorifies grinding, true success comes from working smarter, not harder, by adopting systems that keep you on track.

👉 Catch the full show here.


LIFESTYLE TIP OF THE WEEK

Keep your pants and your snacks together!


IN THE GYM WITH JON & MARTY: HIGHLIGHTS

Keep It Simple—Don’t Get Lost in the Details

Ever walk into the gym, overwhelmed by all the equipment and unsure where to start?

Jon’s advice: “Follow the spirit of what you’re supposed to do.”

If it’s chest day, don’t stress about finding the perfect machine—just drop down and do some pushups.

Marty added that simplicity always wins: “The people you want to look like? They’re doing the basics—bench press, squats, and a few key moves. You don’t need fancy equipment to get results.”

Don’t overthink it. Just show up, put in the work, and keep it consistent.

Chasing Failure—The Path to Growth

Jon took us deep into his strongman mindset—the relentless pursuit of failure.

He shared how, early in his training, he learned that getting his “ass kicked” in the gym was essential to pushing his limits.

“I started squatting with no safety bars, knowing I would crash—and that’s how I got stronger,” Jon said.

Marty added that failure is key to progress: “If you’re scared to fail, you’re not growing.”

Don’t fear failure—it’s only temporary, and on the other side, you’ll meet a stronger version of yourself.

Wrestling in North Korea—Jon's Wildest Journey

Wednesday’s In the Gym took a detour into one of Jon’s most surreal experiences—wrestling in North Korea.

Jon shared how he was flown into the country with MMA fighter Bob Sapp, escorted by police, and closely monitored every step of the way. From strict rules about where to look in the arena to having his hands yanked out of his pockets for disrespecting protocol, Jon gave us a glimpse into life in one of the most secretive nations on Earth.

And the craziest part? He walked away with a North Korean passport stamp—one of the rarest souvenirs you could imagine.

No Gym? No Problem—Creative Ways to Train Anywhere

Jon and Marty shared tips on how to stay in shape without a gym.

Whether you're traveling, stuck in a small space, or just can’t make it to the gym, Jon emphasized that you can always get a workout in.

“Bodyweight squats, pushups, lunges—you don’t need fancy equipment,” Jon said.

Marty added that intensity is key when you’re short on time: “Even 20 minutes of bodyweight exercises to failure will kick your butt.”

Don’t let the lack of a gym hold you back. Your body is your gym.

The 10 Commandments of Fitness

From staying consistent and mastering technique to tailoring your diet and avoiding excuses, these commandments are the foundation of a successful fitness journey—or are they? Marty and Jon dug into these commandments with their own opinions.

Jon emphasized that fitness isn’t a short-term project: “First, it’s a habit. Then, it’s a lifestyle. Eventually, it becomes part of who you are.”

Marty added, “Don’t overthink the gear—just show up and get the work in.”

Fitness is a long game, and consistency beats perfection every time.

👉 Follow Christopher “CMartyFit” Martin on LinkedIn and Instagram.

👉 Follow Jon Andersen on LinkedIn and Instagram.


PERSONAL BRANDING TIP OF THE WEEK

Every week, our in-house personal branding expert and show producer, Kristina Flynn, drops nuggets you don’t want to miss if you’re serious about building a standout brand.

This week was all about the power of storytelling.

👉 Follow Kristina with a “K” on LinkedIn for personal branding mastery.


COMMUNITY CORNER

Center Stage Highlight of the Week

Daniel Hall—A Superhero Dad and Defender of Humanity

This week, Daniel Hall took the Center Stage to share his incredible journey as a father to six adopted children, one biological child, and a tireless advocate for keeping humanity at the heart of everything we do.

Daniel’s story began with reluctance when his wife asked him to consider fostering, but over time, he found healing through his children—many of whom reflected his own experiences growing up in foster care.

“It was like looking in a mirror,” Daniel shared, explaining how this journey led him to train hundreds of foster families and raise a beautiful family with the love and support of his wife.

Beyond his family, Daniel also wears a “white hat” in the digital world, exposing fake activity on social media.

He’s passionate about putting the human back into our online interactions, reminding us that relationships—real, face-to-face connections—are what matter most.

Daniel’s mission? To create a world where authenticity and integrity lead the way, both online and in life.

Creator Spotlight of the Week

Tameka Bazile—A Social Media Powerhouse

Our Creator Spotlight of the week goes to Tameka Bazile, a social media strategist, creator, and U.S. LinkedIn Creator Accelerator alum from New York City.

Tameka is building a powerful personal brand, partnering with big names like Hootsuite and Dash Hudson, while sharing insights on social media’s impact on culture and careers. She’s a rising star, with her work featured in Business Insider, Adweek, and Entrepreneur, and she’s been a social media expert in Time Studios’ The Rudy Giuliani Story.

What sets Tameka apart? Her unapologetic approach to becoming an influencer. She’s on a mission to create conversations around topics not widely discussed and uses her platforms—LinkedIn and TikTok—to educate and connect.

If you’re looking for inspiration on how to leverage your skills and build a personal brand, Tameka is the one to follow.


Want more from the Lab? Follow us on YouTube and LinkedIn for daily check-ins, actionable tips, and strategies to help you stay on track and hit your goals.

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Inside the Lab: Live. Curious. Conversations
Live in the Lab with Keith Bilous
Live in the Lab with Keith Bilous is a daily LIVE talk show for creators, entrepreneurs, business leaders, athletes and startup founders. We share interesting stories from interesting people to entertain, inspire, and inform you.
We like to dig into the moment behind the moment while digging even deeper into the next moment using curiosity as the driving principle of our conversation.
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