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Crafting Memorable Brands with Rowe Jones on Mornings in the Lab

Shining the light on Tony Elmore

Morning Conversations with Keith, Nicole, and Special Guest Ro Jones: Branding, Kindness, and More

In this engaging episode of 'Mornings in the Lab,' hosts Keith Bilous and Nicole Bernard, along with their special guest Roe Jones, dive into a wide-ranging conversation covering topics from branding and the importance of sleep to the power of kindness and accountability.

The episode kicked off with a lively chat among the hosts and guest, touching on the significance of showing up and making a positive impact through small acts of kindness.

Roe Jones, with an illustrious background in branding involving work with VH1, NASCAR, and Ron Jon Surf Shop, shared insights from his career journey and his current focus on branding for the automobile industry.

The episode also featured a creator spotlight segment aimed at supporting Tony Elmore, who is starting anew in the video storytelling domain.

The discussions also ventured into the evolution of the automobile dealership industry and how branding and advertisement play crucial roles. Throughout, the emphasis was placed on the power of community, supporting one another, and leveraging platforms for good.

  • 00:00 Welcome to Show 36: A Look Back and Laughs

  • 01:45 Special Guest Rojo Joins the Conversation

  • 02:37 Rojo's Nostalgic Journey in Showbiz and Radio

  • 05:55 Weekend Recaps and the Joy of Surprises

  • 15:06 Diving Into Accountability and Kindness

  • 22:31 Rojo's Brand Building Journey and Impact

  • 29:20 The Unlikely Voice of VH1: A Journey into Broadcasting

  • 30:05 From Auditions to Iconic Promos: Crafting the Sound of VH1

  • 32:34 Nostalgia and Impact: The Cultural Phenomenon of MTV and VH1

  • 34:17 A New Chapter: Venturing into NASCAR and Beyond

  • 36:12 Creative Challenges and Triumphs with NASCAR

  • 39:12 Spotlight on Creator Support: Elevating Tony's Venture

  • 45:53 Transitioning to Automobile Branding: A New Frontier

  • 49:36 The Art of Conversation in Branding and Advertising

  • 56:13 Wrapping Up: Reflections and Future Engagements

Accountability isn’t just about productivity or moving your own needle.

It’s also about showing up for people, even for the small moments.

When you commit to being a positive force, you:

→ Create a ripple effect.
→ Spread kindness far and wide.

Here’s how to build accountability through kindness:

𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼’𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴.

→ A simple word can change a day.

𝗛𝗲𝗹𝗽 𝗮 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁,

→ without expecting anything in return.

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗼𝘁𝗵𝗲𝗿𝘀’ 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀.

→ Shine the spotlight on someone else.

It’s not about what’s in it for you, but the impact you make.

𝗕𝗲 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗵𝗼 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻.

𝗣𝗦: My first act of kindness this morning was filling my coffee mug. What was yours?

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Rowe Jones

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Tony Elmore

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Jaime Zajac

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