Who is Keith Bilous and why join The Business Athlete Performance Lab?
At 16, I quit hockey. My dad was furious.
That was my first step off the expected path.
By 28, I was selling phones and saw the future in mobile data.
By 35, I’d built a company from scratch and sold it for $50M.
On paper, I’d made it.
But here’s what you didn’t see: a broken marriage, toxic habits, and a version of myself I couldn’t stand. I was climbing the wrong mountains.
In 2021, I got a call.
My company was moving in a “new direction” without me.
That moment sucked. Hard.
But it also cracked me open.
I spent 22 months in the trenches—therapy, reflection, mountain climbing—rebuilding not just my career but my identity. I turned accountability into my North Star.
Now I’m the founder of the Business Athlete Performance Lab (BAPL), where I help ambitious humans like you show up, stay accountable, and crush your goals—without losing your fckng mind.
What you’ll find here
Mornings in the Lab with Keith & Friends
This is where men who mean business come to get their asses out of bed and back on track so they can get after their goals.
It’s raw, real, and all about accountability.
Every weekday at 8 AM EST, we tackle the stuff that matters—goals, grit, and growth.
No fluff. No excuses. Just straight talk and solid strategies to help you stay accountable and show up for the life you want.
It’s more than a talk show—it’s a wake-up call.
If you’re ready to quit hitting snooze on your potential, join us.
The Exchange
It’s all about you and your brand.
Build your authority and grow your audience with The Exchange—the platform designed to help you expand your reach. All you have to do is show up.
We take care of the rest.
The League of Business Athletes
This isn’t just a program. It’s a 100-day life reset.
You’ll sharpen your focus, master your fitness, and build habits that stick. With daily accountability, expert coaching, and a brotherhood of high-achievers, The League is how you stop spinning your wheels and start winning.
Success isn’t magic. It’s about showing up. Every day. Relentlessly.
Your move. Are you showing up or staying behind?
