Men Don’t Talk? Bullsh*t.

We’ve always talked.

The question is—who set the standard?

1930s: GQ told us how to dress.

Then Playboy told us what to want.

Rolling Stone? Told us who to be.

Later, Men’s Health told us how to look.

Early 2000s?

YouTube and Joe Rogan.

Unfiltered, raw, and real conversations took the stage.

From GQ to Rogan,

They all talked about things that matter.

They set the benchmark for men’s conversations.

Mornings in the Lab with Keith & Friends is next.

We're not print.

It isn’t pre-recorded.

And we talk with you, not at you.

It’s LIVE.

Daily, unscripted conversations.

This is the next evolution in men’s talk.

And it’s happening in real time.

Because Business Athletes like you need more than advice.

They need accountability, connection, and community.

Join the conversation.

Join me, Jon Andersen and Christopher (CMarty) building the next generation of men’s conversations

Are you in?